Our Leadership

Our leadership team shares a common belief: driving for work should be handled with precision, transparency, and care. That belief shapes how we build products, how we support customers, and how we make decisions for the long term.

We are not just software operators. We are subject matter experts in IRS-compliant vehicle reimbursement programs, and we’ve spent decades helping organizations move away from inefficient, high-risk legacy models.

Meet the Team

Haywood Marsh, Chief Executive Officer at Cardata

Haywood Marsh

Chief Executive Officer

Haywood Marsh brings more than two decades of experience leading and scaling enterprise software and SaaS companies across Governance, Risk, and Compliance (GRC) technology. Since becoming CEO in 2024, he has leveraged leadership experience gained at Danaher, Vista Private Equity, and across more than 25 SaaS products to lead Cardata's next phase of growth. Throughout his career, Haywood has helped build high-performing teams and scale businesses from early-stage startups to enterprise organizations generating more than $20 billion in annual revenue. His leadership is centered on operational excellence, customer value, and building durable, high-growth software organizations.

Chris Hendrix

Chris Hendrix brings more than two decades of experience building and scaling high-growth revenue organizations across SaaS, healthcare, finance, and manufacturing. Throughout his career, he has helped companies achieve consistent triple-digit year-over-year revenue growth, with leadership roles at DebtBook, PMMC, NAVEX Global, and Vista Private Equity. At Cardata, Chris focuses on building high-performing go-to-market teams and aligning sales, partnerships, and operations to accelerate sustainable growth.

Chris Hendrix

Chief Revenue Officer


Chris Hendrix brings more than two decades of experience building and scaling high-growth revenue organizations across SaaS, healthcare, finance, and manufacturing. Throughout his career, he has helped companies achieve consistent triple-digit year-over-year revenue growth, with leadership roles at DebtBook, PMMC, NAVEX Global, and Vista Private Equity. At Cardata, Chris focuses on building high-performing go-to-market teams and aligning sales, partnerships, and operations to accelerate sustainable growth.

Tierney Toussaint

Tierney Toussaint brings more than two decades of experience building and scaling customer organizations across enterprise technology and retail. Before joining Cardata, she held leadership roles at Gallagher Bassett, NAVEX, and Vista Private Equity, where she helped scale customer operations across multiple SaaS products while achieving more than 98% gross revenue retention. At Cardata, Tierney focuses on aligning customer success, support, and service teams to deliver exceptional customer experiences that strengthen relationships and fuel long-term growth.

Tierney Toussaint

Chief Customer Officer

Tierney Toussaint brings more than two decades of experience building and scaling customer organizations across enterprise technology and retail. Before joining Cardata, she held leadership roles at Gallagher Bassett, NAVEX, and Vista Private Equity, where she helped scale customer operations across multiple SaaS products while achieving more than 98% gross revenue retention. At Cardata, Tierney focuses on aligning customer success, support, and service teams to deliver exceptional customer experiences that strengthen relationships and fuel long-term growth.

Lindsay Clayborne

Lindsay Clayborne brings a decade of experience across people operations, HR analytics, and organizational development in the technology and education sectors. Before joining Cardata, she helped build and scale HR programs at private equity- and venture capital-backed SaaS companies, supporting growth from startup to more than 200 employees and through acquisition. Lindsay specializes in creating people-first programs and operational practices that strengthen culture, improve organizational effectiveness, and position organizations for long-term success.

Lindsay Clayborne

Chief of Staff

Lindsay Clayborne brings a decade of experience across people operations, HR analytics, and organizational development in the technology and education sectors. Before joining Cardata, she helped build and scale HR programs at private equity- and venture capital-backed SaaS companies, supporting growth from startup to more than 200 employees and through acquisition. Lindsay specializes in creating people-first programs and operational practices that strengthen culture, improve organizational effectiveness, and position organizations for long-term success.

Corey Noyek

Corey Noyek brings more than a decade of experience in finance and operational leadership across B2B SaaS and professional services. A CPA, CA, he has established and scaled finance and operations functions at multiple SaaS companies, helping drive 10x revenue growth, expand operations across multiple geographies, and lead successful financing and M&A initiatives. Corey specializes in building the financial systems, operational processes, and strategic discipline that enable sustainable growth and long-term business performance.

Corey Noyek

Chief Financial Officer

Corey Noyek brings more than a decade of experience in finance and operational leadership across B2B SaaS and professional services. A CPA, CA, he has established and scaled finance and operations functions at multiple SaaS companies, helping drive 10x revenue growth, expand operations across multiple geographies, and lead successful financing and M&A initiatives. Corey specializes in building the financial systems, operational processes, and strategic discipline that enable sustainable growth and long-term business performance.

Winnie Chen

Winnie Chen brings more than a decade of experience scaling high-growth B2B technology companies across SaaS, logistics, and AI. Before joining Cardata, she spent seven years at Rose Rocket, where she played a key role in scaling the company's go-to-market organization during a period of sustained triple-digit year-over-year pipeline and revenue growth. Winnie specializes in combining technical growth engines with strong brand building to help innovative software companies scale efficiently and build lasting market leadership.

Winnie Chen

VP of Growth


Winnie Chen brings more than a decade of experience scaling high-growth B2B technology companies across SaaS, logistics, and AI. Before joining Cardata, she spent seven years at Rose Rocket, where she played a key role in scaling the company's go-to-market organization during a period of sustained triple-digit year-over-year pipeline and revenue growth. Winnie specializes in combining technical growth engines with strong brand building to help innovative software companies scale efficiently and build lasting market leadership.

Kyle Martin

Kyle Martin brings more than a decade of experience building enterprise software for highly regulated industries. Before joining Cardata, he held product leadership roles at NAVEX and Lockpath, where he helped scale enterprise software platforms in complex regulatory environments. A graduate of Vista Equity Partners' Product Management Accelerate program, Kyle specializes in developing customer-centric products that balance innovation, compliance, and operational efficiency.

Kyle Martin

VP of Product

Kyle Martin brings more than a decade of experience building enterprise software for highly regulated industries. Before joining Cardata, he held product leadership roles at NAVEX and Lockpath, where he helped scale enterprise software platforms in complex regulatory environments. A graduate of Vista Equity Partners' Product Management Accelerate program, Kyle specializes in developing customer-centric products that balance innovation, compliance, and operational efficiency.

John Fernandes

John Fernandes brings more than a decade of experience leading software engineering teams and building scalable technology platforms. Before joining Cardata, he held engineering leadership roles at Rose Rocket and YTZ, and has led modernization and innovation initiatives across B2B mobility and transportation platforms. John specializes in building high-performing engineering organizations, driving technical innovation, and fostering cross-functional collaboration to deliver reliable, scalable software.

John Fernandes

VP of Engineering

John Fernandes brings more than a decade of experience leading software engineering teams and building scalable technology platforms. Before joining Cardata, he held engineering leadership roles at Rose Rocket and YTZ, and has led modernization and innovation initiatives across B2B mobility and transportation platforms. John specializes in building high-performing engineering organizations, driving technical innovation, and fostering cross-functional collaboration to deliver reliable, scalable software.

Behind our executive leadership is a team of reimbursement experts, compliance specialists, engineers, and customer success leaders dedicated to managing programs with care.

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Mileage reimbursement is complicated. 



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